Make confirming easy
Send a confirmation straight after every booking, with the date, time and treatment. What people get in writing, they forget less quickly.
Send a reminder
A short reminder gives your client the chance to reschedule instead of staying away. A rescheduled appointment is better than an empty slot.
Ask for a deposit where it counts
For long or expensive treatments a small deposit helps. You choose per treatment whether to ask for one.
Know your clients
Keep track of who misses appointments. That way you know who benefits from a deposit or an extra reminder.
Make rescheduling easy
A client who easily finds another time doesn't stay away. Keep online booking and rescheduling as simple as possible.